Lifestyle

The Grim Secret of Nordic Happiness

By Jukka Savolainen, Slate

It’s not hygge, the welfare state, or drinking. It’s reasonable expectations.

Is hygge still a thing? The Danish concept of comfortable conviviality and all things cozy is supposed to capture the essence of Danish culture and has been marketed as the secret for happy living. A few years back, there was a surge of hygge-related books, articles, and household products. Journalists from around the world were touring Denmark to document various aspects of this unique lifestyle. The enthusiasm around Denmark was stimulated by the nation’s reputation of being the happiest country in the world. However, last time I checked, the designer store across the street here in Ann Arbor, Michigan, had moved its selection of Hygge branded candles to the clearance corner.

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Categories: Lifestyle

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