Harvard University alumni, Goldman Sachs partners, Birkin bag owners — those exclusive groups are nothing compared to an Augusta National Golf Course membership.
The club is for the 0.1% of the 0.1%, with a membership of roughly 300 that doesn’t accept applications and can’t be bought, no matter how rich you are.
But for one week a year, Augusta opens its gates to the public. The Masters Tournament, the first of four men’s major golf tournaments, kicks off today, write Business Insider’s Madeline Berg and Taylor Rains.
This isn’t your average golf tournament, though. The Masters is to billionaires what the Waste Management Open is to bros. Since it’s almost impossible to check out Augusta National otherwise, the Masters has become a staple of the billionaire’s social calendar.
Common folks aren’t entirely boxed out of the event, but it’s not an easy ticket to grab. Augusta National runs a lottery system for them. The cost isn’t too steep — last year’s tickets went for between $100 and $140 — but they are incredibly difficult to come by.
On the secondary market, you can expect to spend more than 10x that price. By Wednesday afternoon, tickets for the tournament’s first day cost upwards of $1,500 each.
There are also patron badges, which give you lifetime access, but no one really knows how you get one. |