Between Elon Musk and San Francisco, it’s a story of ‘I love you … me neither’ to use a song by French singer Serge Gainsbourg.

The billionaire entrepreneur has a complicated relationship with the mecca of tech. He criticizes her very violently because she represents, according to him, the bastion of the “woke mind virus”, which he has made mission to defeat.

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For the serial entrepreneur, the “woke mind virus” is made up of new progressive ideologies, often aligned to the left of the Democratic Party. This manifests itself through the promotion of ESG, gender identity, or pronouns.

He believes that ESG and pronouns are expressions of wokeism that lead to cancel culture, in other words, to intolerance and the dictatorship of thought.

ESG stands for environmental, social and corporate governance, while “pronouns” points to the gender identity debate. It means people have to stop assuming that gender is binary and to accept that everyone has the right to decide how they want to be referred to: he/his/him, she/hers/her or they/theirs/them.

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