A video showing innovative and informal sign-offs on the emails of young workers is gaining the attention of people on the internet. NinetyEight, a marketing and brand growth operation company run by members of Generation Z, is showing how the younger generation is shaking up their work culture. “F–k you, I’m out,” read a sign-off from an employee on their email sign-off and people are loving it. Through time, work culture has been gradually changing, but a fair few members of the older generations viewed (and still view) order, structure, hierarchy, dress code and maintaining the status quo as more important than work itself. As younger generations entered the workspace, the rules of the game changed. Workspaces became more informal and welcoming.
Anyone who has typed out emails to upper management or even established brands and companies knows how much we fret over small details such as email sign-offs. We often spend more time structuring the email and using ‘proper’ language than actually conveying the intended message. Some of the unoriginal sign-offs include “Warm regards,” “yours sincerely” and so on. Not to mention no one likes to read emails so it was really creative of the employees of NinetyEight to keep things light. Some of the sign-offs included, “hehe bye,” “that’s all,” “f–k you, I’m out” and “that’s about it.. mmm.. yeah.” One person went with the Matthew McConaughey classic — “Alright, alright, alright.” The email sign-offs struck a chord, garnering more than 6.8 million views and 1.4 million likes.
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