American Decline

The Infantilization of Western Culture

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If you regularly watch TV, you’ve probably seen a cartoon bear pitching you toilet paper, a gecko with a British accent selling you auto insurance and a bunny in sunglasses promoting batteries.

This has always struck me as a bit odd. Sure, it makes sense to use cartoon characters to sell products to kids – a phenomenon that’s been well-documented.

But why are advertisers using the same techniques on adults?

To me, it’s just one symptom of a broader trend of infantilization in Western culture. It began before the advent of smartphones and social media. But, as I argue in my book “The Terminal Self,” our everyday interactions with these computer technologies have accelerated and normalized our culture’s infantile tendencies.

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