Culture Wars/Current Controversies

The Uses and Abuses of ‘Woke Capital’

By Matthew Walther, The American Conservative

More than half a decade ago, I began using the phrase “woke capital” in conversation and occasional social media posts. At the risk of sounding like someone’s father rushing the stage on Jerry Springer, I would like to register a disputed paternity claim here before disavowing my offspring.

These days when most people think of “woke capital” they have in mind something like the thesis of Stephen R. Soukup’s recent book, The Dictatorship of Woke Capital: How Political Correctness Captured Big Business, which is the opposite of the argument I once hoped the phrase would help me to make. When I referred to “woke capital” I was attempting to do two things. The first was simply to draw attention to articles like this one, which I will never stop finding hilarious. The other point, which I wish I had made clearer in my published writing on the subject, was more serious.


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