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Love bytes

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02.10.25
By today’s standards, my millennial adventures in love and dating could not be more quaint. Mortifying and often regrettable? Sure. Primarily mediated through AI-enhanced smartphone apps and webcam livestreams? Not so much.

There was the high school boyfriend I met at a party. He was hot, dumb, and toast the minute I left for college. Which brings me to the vegan I fell for after listening to his pseudo-intellectual bullshit—Bad, Katie! Bad taste!—in a second-year philosophy class. Save for a few rounds on OkCupid during my early twenties—yes, they were all underemployed drummers with four roommates—that brings me to my husband. We met at work and fell in love in the most old-fashioned way of all: Over too much Jack Daniels and a few thrown punches at an office happy hour. Fifteen years, one kid, and two dogs later, and I’m relieved it all worked out before technology disrupted and dismantled sex and romance as we once knew it.

When WIRED set out to document the brave new frontiers of romance for our new Love Bytes series, it quickly became clear how much has changed since my dating heyday—and that I wouldn’t stand a chance at love in this new world order. Generative AI is wreaking havoc on dating apps—and might just kill them off entirely; AI companions, as our intrepid reporter found when she dated several of them, are completely lacking in boundaries, to say the least; drugs like Ozempic might be de rigueur among the image-conscious, but they’re accompanied by unexpected effects on libido; on top of it all, the loneliness epidemic is leading to a surge in online scams victimizing the most heartsick.

Amid all of that tech-infused turmoil, where are the single among us turning to find romance? Fitness clubs, at least according to a dispatch from WIRED photo editor Skye Battles, who dug into why the places where everybody is at their absolute ugliest are now go-to destinations to find somebody you want to have sex with. Ultimately, this suggests to me one of two things: It’s either the best evidence yet that humanity has fallen into a dystopian parallel dimension—which would be a good thing to confirm!—or it’s an indication that at least some segment of the dating population is realizing that all this tech might not be the romance panacea we once believed. You can follow the series all week on our Love Bytes landing page.

Maybe we’re reverting to a more analog pursuit of love and sex. Or maybe we’ll all be marrying AI in a few years. So whether your future dates are human or bot in nature, let me be the first to impart a little wisdom: If they quote Descartes on the first date? Girl, run.

Katie Drummond

Global Editorial Director, WIRED

 

AI Will Save Dating Apps. Or Maybe Finally Kill Them

BY REECE ROGERS

A slew of tools—from Iris Dating to Grindr’s forthcoming “wingman”—promise that they can increase your odds of finding someone with AI. So far, the results are mixed.

 

In Relationships, Am I the Asshole?

BY ADAM BUMAS AND ANGELA WATERCUTTER

For more than a decade, Reddit’s “Am I the Asshole?” sub has served as a trove of cautionary tales and (very) real relationship advice. WIRED talked to two OPs about what happened after their posts.

 

Your New Favorite Sex Toy Might Be a Drugstore ‘Egg’

BY KATE KNIBBS

Tenga, a sex toy company that originated in Japan, has gained an unusually loyal following. One of its most popular products is both futuristic and decidedly low-tech: disposable “eggs.”
 

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  • Fandom revolutionized sex work and remapped the parameters of connection across social media. The question now is, what comes after OnlyFans?
  • Do people really fall in love with AI? I dated multiple AI partners—and found out it was easier than I thought.
  • The heart emoji has lost all meaning.
  • Ozempic may also improve libido. But the reasons are as complex as desire itself.
  • Common wisdom is that dating apps are over. But while millennials are tired of Tinder and upsells, swiping is alive and well.
  • Romance scams cost victims hundreds of millions of dollars a year. As people grow increasingly isolated, the problem could get worse.
  • Post-pandemic, fitness clubs have emerged as the best place to find romance IRL. No profile required.
  • Confessions of a gay priest.
SEE THE LOVE BYTES SERIES
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