Most private equity firms are something of a black box. We know they take huge bets and often spin wild profits, but it’s not always clear how. In his latest feature for Fortune, veteran finance reporter Shawn Tully wanted to investigate a huge strategy shift he saw underway at KKR. Founded by the inimitable Henry Kravis and George Roberts decades ago—and the inspiration for the best-selling book Barbarians at the Gate—KKR is now run by a new generation, and they’re doing things very differently.
KKR gave Tully access inside the firm, where he dug deep into its past, as well as its future. Joseph Bae and Scott Nuttall met as young 24-year old analysts at the firm; they would often cap off a long night of analyzing spreadsheets by eating McDonald’s together at their desks. The two took disparate paths climbing the ranks inside KKR, but when they were named co-CEOs they had just two rules: They were going to shake things up, and they would always be paid the exact same amount.
Tully spent hours and days with the two executives (as well as their mentors Kravis and Roberts, who are still active at the firm) as they walked him through their plans to grow assets under management to an incredible $1 trillion and double the market cap by 2030. To get there they’ve chosen a surprising model for the slash-and-burn ethos that often pervades private equity: They are aiming to be more like Berkshire Hathaway.