Arts & Entertainment

‘Watching the Rewatcher’

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A few issues ago, New York exhaustively explored the behind-the-scenes ways in which the TV industry hit new chaotic peaks over the past year. The people who make TV are invaluable (pay writers fairly!), but the chronically online who have made it their literal job to make versions of TV about TV on social media? Equally indispensable. Never before have more YouTubers created content comfort food of the Gilmore Girls and The Office variety, where viewers are rewatching a YouTuber’s rewatch with the same passion and consistency that they would for the original show. Often, these videos emerge as the better binge, sometimes replacing the original entirely. (Imagine enduring The Idol any other way.) In our latest issue, Brad Esposito goes behind the screen of Australian YouTube’s Mike’s Mic, a scripted and “appropriately unhinged” series whose deep dives have helped elevate the micro-genre of YouTube recaps to prestige TV. And, for the uninitiated, Vulture’s Rebecca Alter has the essential guide to the recap and reaction channels you should know.

—Dee Lockett, culture features editor, New York

Watching the Rewatcher When the YouTuber behind Mike’s Mic recaps TV, the results are often better than the shows themselves.

Photo: Phebe Schmidt
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