|Gen Z has resurrected a slew of long-dormant trends, brands, and styles that were last popular in the 1990s and 2000s.
Baguette bags. Maxi skirts. Wraparound sunglasses. If you thought you’d seen the last of these trends 20 or 30 years ago, think again. Gen Z’s love affair with ’90s and Y2K fashion is giving new life to those old fads in 2023.
Experts say it’s a combination of cycles in fashion, external factors like the economy, and brands smartly targeting influencers and celebrities. It’s also driven by escapism — and a desire to participate in an era they missed because they were too young, or hadn’t been born yet.
We’ve rounded up some of the top trends this generation is reviving.