|It’s official: Alcohol isn’t cool anymore.
This New Year’s Eve, at least one tradition is changing: CNN is reportedly cutting back on alcohol consumption during its annual telecast. (We’ll always remember when Don Lemon took a shot and got his ear pierced on-air, though!)
The impetus might be a millennial-led sober-curious movement that began in 2018 and has since become mainstream. Google Trends data suggests “sobriety” was a popular search term in the US in 2022, and research shows that younger people haven’t been drinking as much as older people did at their age.
One 24-year-old person told the BBC, “It’s been eye-opening for me to realize you can be young and sober and have very full friendships.”
Find out more about the trend — and get ready for a sober NYE ball drop.