Internal documents seen by Reuters show that Twitter is struggling to keep “heavy users” who account for less than 10 percent of monthly overall users but generate 90 percent of all tweets and half of global revenue, the outlet reported on Tuesday.
What is a heavy tweeter you ask? Someone who logs into Twitter six or seven days a week and tweets about three to four times a week. I shudder thinking of what they call those of us who post incessantly, and I shudder more to think of the implications for the website so many of us spend so much time on: When the 10 percent of users who make up 90 percent of the traffic don’t even post daily, what about the other 90 percent of accounts? Are we all just talking to ourselves?
In an internal document titled “Where did the Tweeters Go?” Twitter warns that heavy users are in “absolute decline” since the COVID-19 pandemic began. The document also suggests that advertisers may grow less interested in the platform because of the growth of NSFW content alongside cryptocurrency spam in its English-speaking markets. Interest in news, sports, and entertainment is down—a problem as those are much more desirable for advertisers.
This news comes to us just as Musk is poised to buy Twitter for $44 billion, an acquisition he fought to get out of in court but reneged on his attempt to renege a few days after relevant text messages were shared as part of the trial.
Categories: Tech Censorship