The CEO of a Florida-based company downplayed the Category 4 hurricane headed directly for the area in a meeting with employees, and even told them to bring their kids and pets to the office so they could bunker down together—and keep working.

Postcardmania, a postcard marketing company, has a 69,000-plus-square-foot main campus in Clearwater. Clearwater declared a state of emergency Tuesday, and Pinellas County began issuing evacuation orders Monday. Hurricane Ian could be the strongest hurricane to hit the Tampa area in more than 100 years.

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