Economics/Class Relations

How much do you need to be happy?

Alyson Shontell, Fortune

The definition of success is undergoing a generational change.

 

Instead of striving to become the boss, many millennial and Gen Z workers are just striving to be happy. They are content to live modestly as long as they’re living life to the fullest.

Some call this mindset “anti-hustle.” Fortune‘s Trey Williams uses the term coined by Black women, the “soft life.”

 

The “soft life,” Williams explains, is a distant cousin to “quiet quitting.”

 

“Living a soft life doesn’t necessarily mean you don’t have a job, it just means your job is not your whole world,” he adds.

 

Worker values have been changing steadily for decades. New York University sociology professor Deirdre Royster told Williams that employees are trading “The American Dream” for a “good American life.”

 

“In the ’80s people asked: ‘How do we maximize?'” she says. “But now people are asking, ‘What’s the minimal amount I need to live a sustainable life?'”

 

If you’re the boss, that concept might sound foreign. How do you motivate employees who don’t want to become you?

 

To learn more about “the soft life,” read Trey’s story, below.

Millennials want to live a ‘soft life,’ and it’s changing how they work

 

More and more, younger generations are opting to live soft lives, rejecting the struggle, stress, and anxiety that come with working a traditional nine-to-five career and grinding out one’s days on life’s hamster wheel.

BY TREY WILLIAMS

SEPTEMBER 11, 2022

 
Fortune’s top trending stories:

FINANCE

Zillow forecast: Home prices to fall in these 259 housing markets—while these 615 go higher

While industry insiders are still debating whether national house prices will post year-over-year declines, there’s a consensus that some regional markets will see prices go down.

His own journey through addiction propelled one entrepreneur to launch Sober Sidekick

VCs saw a compelling path for Chris Thompson’s addiction recovery app, but he thinks he found a better bet to keep users sober.

LEADERSHIP

Sexual harassment training is stuck in the 20th Century. This DEI consulting firm wants to change that

Paradigm is launching an online course that aims to treat anti-harassment training as a core DEI tenant to help prevent toxic workplace cultures, rather than as a perfunctory checking of the box.

Canva, the $26 billion design startup, launches a productivity suite to take on Google Docs and Microsoft Office

With the launch, Canva hopes to transform itself from a mainly consumer-focused brand to a critical business tool—and, in the process, crack open the productivity management software market.

TECH

Alphabet, Meta, and Snap have a shared threat unlike any they’ve faced before. Why TikTok is keeping the world’s most powerful CEOs up at night

With more than 1 billion users, TikTok has risen fairly quickly to challenge social media giants. But its ties to the Chinese government, has added a geopolitical twist to what might otherwise have played out as a standard industry shake-up.

Most-followed TikToker Khaby Lame is making up to $750K per post, but is determined to dominate Hollywood

Lame is grappling with the question that plagues so many other top content creators: How can he outlive the death knells of changing algorithms and consumer preferences?
 
NetApp CEO: Companies investing in technology do well in an economic downturn
NYSE president Lynn Martin on Fortune’s Leadership Next podcast

Leave a Reply