Welcome to the Dose. Sure, Davos has always sought to raise global consciousness — addressing topics like food scarcity and climate change. But psychedelic drugs? These substances are still illegal in most places. Finding out that influential shamans and companies will present in Davos in parallel with a gathering of the World Economic Forum inspired me to take a look at what the industry has to gain from a platform with the global elite. 

Psychedelics industry targets power players

The World Economic Forum, a gathering of the global elite now synonymous with the quaint Swiss town of Davos where it’s held, isn’t the usual place you’d expect to find a shaman, do breathwork or get rooted in your body.

But this year’s gathering of government leaders and corporate executives will have access to a “Medical Psychedelic House of Davos” program with almost 40 sessions and speakers, including researchers, entrepreneurs, investors — and some who consider themselves shamans. While not part of the core Davos agenda, which doesn’t permit commercial activity, the program has a space on the town’s main promenade, which traditionally showcases Fortune 500 companies to the conference’s attendees.

The program, a first for Davos, shows how far the psychedelics industry has come, organizers said.

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