Culture Wars/Current Controversies

Boise could be the next hot spot in the Bay Area tech exodus. But resentment is growing.

By Joshua Bote, SFGate

An Apple executive apparently used to fly his plane from Boise to Cupertino every weekday, a flight that took about an hour and a half.

That’s about as long as it took Jeff Blickman — who recounted this piece of Boise tech lore — to commute to his job at Palo Alto every day when he lived in San Francisco.

“That sounds like a good life,” Blickman joked while chatting to SFGATE. He’s the director of investments and acquisitions for the Idaho investment firm Alturas and has worked fervently to attract new tech talent to Boise since moving there from the Bay Area in 2017.

Nearly half of Boise’s annual net migration — the difference between the number of people moving in and out of the area — in 2014 to 2018 came from California. That’s a testament to multiple things: California’s relative proximity to Boise, Boise’s affordability and, perhaps most of all, the growing appeal that Boise has among the tech class.

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