Anti-Imperialism/Foreign Policy

Companies Are Using Pride Month to Rainbow-Wash Bombs and Tasers

Raytheon, a military contractor with a business model that centers on making killing machines, changed its logo colors to a rainbow palette.

June is Pride Month, which means it’s  time for corporations that normally contribute to the deaths of marginalized people in the US and abroad to  show their solidarity by changing their logos to rainbows, offering new products, and (most importantly) changing their Twitter profiles.

Take Axon—a $9 billion company that manufactures Tasers, body cameras, and drones—and its June 1 rainbow rebrand in its profile picture and header, with the latter reading “Protect Love.”


Leave a Reply