Why are pit bulls, Disney adults, and men wearing jerseys everywhere in the suburbs? In this video, I break down prole drift — the process where habits that began working-class get adopted by the middle class as substitutes for elite traditions, usually as a result of downward social mobility. This isn’t just about taste — it’s about what happens when the middle class stops imitating elite permanence and refinement, and starts living out working-class habits dressed up as “authenticity” or “luxury.”

Chapters 00:00 Introduction to Prole Drift 02:27 Pet Ownership 03:56 Food and Social Norms 05:04 Relationships and Commitment 11:23 Leisure and Hobbies 14:48 Housing and Furniture 17:03 Fashion and Grooming 18:42 Media Consumption Habits