Economics/Class Relations

Rich men rule the world

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01.13.25
Whenever I get a new job, the first thing I do is call my dad. And the first thing he asks me is: How much are they paying you? The man’s obsession with dollars and cents is lore in the Drummond family. But his zealous interest in the size of my paycheck is for very good reason: Money runs the world, after all, whether you have any or not. So, Mr. Drummond figures, you may as well try to make as much as you can.

My inherited pathologies aside, WIRED’s interest in money is as obvious as it is enormous: We cover an industry awash in trillions of dollars, and that industry just so happens to be shaping everything about the way we all live. But who exactly has that money? How are they wielding it? And what does that mean for the rest of us? To find out, we dispatched some money-eyed WIRED reporters to far-flung locales: From the United Arab Emirates to Denmark to Washington, DC, to freaking Florida, we cast far and wide to bring you some uniquely WIRED stories documenting wealth and power across the planet.

Finally, a group of editors sat down to assess our lineup. And we noticed something, as we flicked through the drafts and infographics. Wherever in the world we’d sent a reporter, whichever corner of the technology landscape we were covering, the holders of all of that money? Men. All of them. Every. Single. One. Bill Gates, who sat down with Steven Levy to talk about his new memoir (stay tuned), has enjoyed 19 of the last 30 years atop the list of the world’s richest people. Of the 30-odd crypto investors in Trump’s inner circle, all of them are—wait for it—guys. Even the young people hustling door-to-door in the Sunshine State, shilling solar panels in a desperate bid to become millionaires by 30, are, well, men.

So let me be the first to point it out: There is more testosterone in this issue than the last decade of People’s Sexiest Man Alive editions combined. In part, that’s a reality borne of circumstance: 87 percent of billionaires around the world are men, and women continue to be vastly, outrageously outranked in executive positions within the tech industry. None of that even begins to account for racial diversity, which paints an even bleaker picture. And it’s one likely to continue apace, as tech giants like Meta and Google chip away at their DEI investments. Meanwhile, the online manosphere—newly emboldened by President Trump and his First Buddy Musk—continues to metastasize in scope and influence.

But I’ll take ownership too. At WIRED, it’s our failure of editorial foresight and imagination to have seen the obvious—the blatant, persistent masculinity, page after page—only at the last minute. To not have, earlier in our assigning process, decided to interrogate the fraught and fractured gender dynamics of wealth accumulation, of corporate influence, of power. All of which still, infuriatingly, belong nearly exclusively to people with penises, with boardroom-commanding baritones, and with a centuries-long head start.

Don’t get me wrong: You’ll enjoy this issue, both in print and online. We hope you learn a thing or two about how the big bucks in tech are being amassed and spent, and the people—the men—amassing and spending them. But from one woman in charge to all the guys out there, including those featured in our pages: It might be a rich man’s world for now, but trust me, women like money too. And we’re coming to take some of yours.

Katie Drummond

Global Editorial Director, WIRED

 

Mapping Elon Musk’s Global Empire

BY ELANA KLEIN AND ANTHONY LYDGATE

From tunnels to Tesla factories to SpaceX launch facilities, there’s barely a place on Earth that doesn’t feel the gravitational pull of humanity’s wealthiest reply guy.

 

The King of Ozempic Is Scared as Hell

BY VIRGINIA HEFFERNAN

Now that Novo Nordisk is the world’s weight-loss juggernaut, will it have to betray its first patients—type 1 diabetics?

 

The Spectacular Burnout of a Solar Panel Salesman

BY BRENDAN I. KOERNER

He thought he’d make millions of dollars selling solar panels door-to-door. The reality was much darker.
 

19 Fancy Gadgets That Won’t Leave You Broke

BY CHRIS HASLAM

The next new thing doesn’t have to cost as much as next month’s paycheck.

 

AI Financial Advisers Target Young People Living Paycheck to Paycheck

BY REECE ROGERS

AI finance apps are reaching Gen Z and millennial users with personalized chatbots that offer money advice—and upsell them big time.

 

To get these upcoming stories delivered straight to your inbox, sign up for our Daily newsletter:
  • The UAE’s chess-obsessed, jiujitsu-loving intelligence chief controls vast sums of sovereign wealth. He wants to use it to dominate AI.
  • The madcap rise of a launchpad for meme-inspired cryptocurrencies.
  • How Softbank CEO Masayoshi Son convinced Steve Jobs to make the deal of the century.
  • Achieve your money goals with smartphone apps that can help you penny-pinch your way to financial peace of mind.
  • How Trump’s “crypto cabinet” could shape the next four years.
  • How much is Donald Trump’s Truth Social stock worth right now?
Join global editorial director Katie Drummond, AI reporter Reece Rogers, and senior editor of security and investigations Andrew Couts on Thursday, January 16 for AI Unlocked Live: Avoiding Scams and Using AI Financial Tools, a live webinar focused on generative AI, money, and security.

Learn more and register for this exclusive, subscriber-only event.

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