| US District Judge Amit Mehta will ultimately decide what to do with Google.
The case’s outcome could range from clearing Google to forcing it to make structural changes (although that’s a longshot).
But even if the outcome is somewhere in the middle, which antitrust experts suggested to The New York Times, there could be big knock-on effects.
Comparisons have been drawn between Google’s antitrust case and the one Microsoft faced in 1998. The verdict of breaking up Microsoft was eventually overturned, but it arguably created opportunities for others, including Google, to grow.
Now Google’s ruling comes amid a tech revolution both Big Tech and regulators are eyeing: AI.
One VC recently told me they view AI like an upside-down pyramid. The small tip at the bottom represents the handful of large-language models on which the rest of the industry will be built.
That setup means a few players hold incredible power, and Big Tech has undoubtedly noticed.
Google has Gemini. Microsoft has backed OpenAI. Amazon wants in on the ground floor. And Apple is reportedly looking to partner with someone.
But those plans, which tech companies have invested heavily in pursuing, could be at risk if Google faces a setback in the courtroom. |