In today’s big story, I’m exploring something equally mysterious to me: How people who have achieved financial freedom got there, and what their lifestyles are like.

• Travel: At least nine people have gone overboard on cruise ships this year.
• Careers: A former Google recruiter reveals what the smartest candidates did to stand out.
• Life: A doctor warned against skipping sleep to work out.

It’s when you don’t have to actively work to earn money but still have a source of income that covers your expenses. Insider regularly chats with many people who have achieved this, like Dion McNeeley, a former truck driver who built a real estate portfolio, and Brian Luebben, who made podcasting his full-time job.

I wanted to understand more about just how much work goes into this — so I spoke with two people who consider themselves financially free. My goal was to figure out how they’ve been able to do it, and what others might not realize about how much legwork is needed to become truly financially independent (but not yet retired).

Spoiler alert: it’s actually a lot more work than I expected.

Heather currently only spends around five to 10 hours a week maintaining her Etsy shops, mainly on customer service.

She started selling print-on-demand goods in 2021 while working full-time as an MRI tech at a hospital, and also putting in 15 to 30 hours per week to get her shop off the ground. Within one year, she says she generated six figures in revenue and had to reduce her hours at the hospital. The catch? She’s still working 30 to 40 hours a week, since she branched out to other ventures like YouTube.

Brandon also sells digital products on Etsy, and he’s been doing it for nearly a decade. He shared that after four months of selling on Etsy, he was making more than his full-time job as a certified electrician.

So, for two years, he used the passive income generated from Etsy (around $4,000 to $5,000 in profit per month) to travel and pay down student debt. Now, his digital products generate around 18,000 Canadian dollars, or $13,000, of revenue per month. (Insider verified this with documentation of his earnings.)

Although he achieved profitability on Etsy years ago, he still sometimes works more than 40 hours a week on other ventures.

Both their lives still include travel and flexibility. But for them, being financially free definitely requires work. As Heather told me: “What I put into my business is what I get out.” Yet, “there’s a lot of freedom I feel now.”

For more stories on financial freedom, check out:

• How to achieve financial freedom, according to 11 couples and individuals under 40 who’ve done it.

• A 29-year-old who quit his 6-figure job to invest in real estate full-time is set to earn more than $1.5 million this year. He explains how he used house-hacking to build his portfolio.

• A millennial who quit his accounting job and is now earning up to $28,000 a month from his business plans to be a millionaire by 31. Here’s how he invests his money.

• A real estate investor shares the 21 investing, personal development, and leadership books that helped him find financial freedom at age 36.

2. A commercial airplane took off with two missing windows. The Airbus A321 was headed toward Orlando International Airport. It reached 10,000 feet before anyone realized there was a problem.

3. At least nine people on cruise ships have gone overboard this year. The chances of falling overboard off a cruise ship are extremely low. Only two of the nine people it happened to this year survived.

2. “I’m a former Google recruiter. The smartest job candidates always did these five things to stand out.” The best job applicants are prepared with anecdotes that illustrate lessons they’ve learned, said Nolan Church, who also recruited for Doordash. They also shouldn’t be afraid to be bold.

3. Computer science isn’t looking like the promised land of money and job security anymore. Many young job hunters say the process has become tougher after layoffs hit the industry. And the high-flying salaries of the pandemic tech boom seem unlikely to return.

2. Hit snooze — not the gym — in the morning, doctor advises. Dr. Nicole J. Van Groningen revealed a list of things she would never do, including skipping sleep to work out instead. Other experts also warned about the dangers of prioritizing exercise over sleep.

3. ‘Tis the season: battle of the hot chocolates. A reporter compared the sweet beverages from Starbucks, Peet’s, Coffee Bean, Dunkin’, and Krispy Kreme. She was in search of a cup that felt the most like a warm hug without being a one-note sugar bomb.

• I’m a stylist who dresses tech workers, executives, and surgeons. Here’s how to get the quiet luxury look.
• An ancient missing continent was finally rediscovered 155 million years after it vanished.
• Hardcore Taylor Swift fans have been camping outside a stadium for five months in Argentina.
• The career rise, fall, and attempted return of controversial WeWork cofounder Adam Neumann.
• NASA’s James Webb and X-ray telescopes found a primordial black hole growing in the early universe just after the Big Bang.
• Ram made an electric truck with a generator for people who aren’t ready to give up gas convenience.
• 30 chain restaurants and fast-food spots that are open on Thanksgiving Day 2023.

• From Monday: This Grammy winner’s creative agency unveiled a “dumb” phone for sale. Answer: Kendrick Lamar
• From Tuesday: Significant updates were announced for this high-profile chatbot. Answer: ChatGPT
• From Wednesday: What former US president shared his most-used apps? Answer: Barack Obama
• From Thursday: According to leaked numbers, what is Google’s fastest-growing product? Answer: YouTube TV
• From Friday: Prices for this food recently hit record highs as a result of a megadrought. Answer: Beef

Diamond Naga Siu, senior reporter, in San Diego. Dan DeFrancesco, senior editor, in New York City. Hallam Bullock, editor, in London. Lisa Ryan, executive editor, in New York City.

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