|Heather Johnson and Brandon Timothy each have Etsy shops that annually generate six figures in revenue.
Heather currently only spends around five to 10 hours a week maintaining her Etsy shops, mainly on customer service.
She started selling print-on-demand goods in 2021 while working full-time as an MRI tech at a hospital, and also putting in 15 to 30 hours per week to get her shop off the ground. Within one year, she says she generated six figures in revenue and had to reduce her hours at the hospital. The catch? She’s still working 30 to 40 hours a week, since she branched out to other ventures like YouTube.
Brandon also sells digital products on Etsy, and he’s been doing it for nearly a decade. He shared that after four months of selling on Etsy, he was making more than his full-time job as a certified electrician.
So, for two years, he used the passive income generated from Etsy (around $4,000 to $5,000 in profit per month) to travel and pay down student debt. Now, his digital products generate around 18,000 Canadian dollars, or $13,000, of revenue per month. (Insider verified this with documentation of his earnings.)
Although he achieved profitability on Etsy years ago, he still sometimes works more than 40 hours a week on other ventures.
Both their lives still include travel and flexibility. But for them, being financially free definitely requires work. As Heather told me: “What I put into my business is what I get out.” Yet, “there’s a lot of freedom I feel now.”
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