|Shopify CEO Tobi Lütke isn’t so sure about all of those side hustles.
Writing on the company’s workplace page, the CEO wrote that he had recently discovered that some Shopify offer letters and internal web pages had been suggesting them to staff.
“This surprises me because it directly contradicts the countless times I’ve said Shopify is like a professional sports team that requires our unshared attention,” he wrote.
A day later, the company sent out further clarification to staff, outlining some side hustles, like opening a Shopify story, that were encouraged, while adding that certain side hustles simply aren’t going to work for the company.
The note surprised many of Shopify’s employees, given the company has said it encourages employees to pursue side projects. It also harkened back to a widely shared memo from May 2021, where he reminded managers that the company was a sports team, not a family.
Shopify’s reversal comes as many companies roll back some of their more permissive policies of recent years. It’s also cut jobs, sold off businesses, and partnered with Amazon.