In today’s big story, we’re looking at how generative AI is making it easier for people to hold multiple jobs, and it’s a trend everyone seems on board with.

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A new study from Morgan Stanely makes the case that generative AI will enable people to work multiple jobs, writes Insider’s Alistair Barr. In the US alone, multi-earning has increased 11% over the past year, largely thanks to the rise of generative AI tools like ChatGPT.

All that extra work will lead to some big money. In a best-case scenario, multi-earning income globally could reach $1.4 trillion by 2030, with more than 20% coming from generative AI, according to the bank.

Affiliate marketing, content creation, graphic and web design, and programming were among the jobs identified by Morgan Stanley that could see a boost from generative AI.

It’s a trend at least one cohort is already embracing: Generation Z. New research from EY found that nearly 40% of Gen Zers had a side hustle to earn extra money.

Adding fuel to the fire is the fact bosses don’t seem to care if their employees are working multiple jobs, albeit with one caveat.

The vast majority of executives (82%) had no issue with employees using AI to work multiple jobs as long as they got their work done, according to a survey from education platform edX.

To be sure, executives’ acceptance of employees working multiple jobs might be short-lived. From conflict of interest concerns to wanting workers’ full attention, some bosses might eventually put the kibosh on multi-earning.

But that doesn’t mean the trend will die. Some Gen Zers might take things further and just embrace being a full-time freelancer.

Gen Z already doesn’t tend to trust big businesses, often opting for small companies or starting their own ventures. And while plenty of Gen Zers want to be in the office, many of their older colleagues don’t, another potential deterrent to pursuing a traditional career.

Add in the fact Gen Z has a knack for upsetting the status quo, and it’s not hard to see them leverage AI tools to become their own boss.

That shift might be a welcome change for big companies. Some managers have already voiced their displeasure overseeing Gen Zers. And fewer full-time employees means a lower fixed cost for companies.

Instead, companies can opt to contract out work they need on an ad-hoc basis. Consider this the latest iteration of the software-as-a-service trend: working as a service.

🔔 Before the opening bell: US stock futures fell Thursday after the Fed signaled rates could be higher for longer.

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3. Nobody has figured out return to office — but Asia and Europe are winning the battle. Office occupancy in the Americas sits at just 49%. Meanwhile, Asia-Pacific’s occupancy is 79%, and Europe’s is 75%. Why? This disparity could be due to cultural differences, transportation, and government policies.

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Dan DeFrancesco, senior editor and anchor, in New York City. Diamond Naga Siu, senior reporter, in San Diego. Hallam Bullock, editor, in London. Lisa Ryan, executive editor, in New York.

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