|This is the reality for Apple’s Vision Pro mixed-reality headset: It’s another pair of nerd goggles that will make most people look decidedly uncool.
Apple is usually a master at turning technical gadgetry into desirable status symbols, Alistair Barr writes. But it’s doubtful that this version of the Vision Pro will be able to pull that off.
Owning a fancy iPhone signals success, wealth, and tech savvy. That reputation is a big part of what made the iPhone the most profitable computing device in history.
Now, imagine someone wearing the Pro Vision headset at the airport. They are going to look either silly or disconnected from reality. The ultimate goal is probably to pack all the prowess of the Vision Pro into a cool slim pair of glasses — but for now, it’s a pair of nerd goggles.
Perhaps that’s why there are no photos of Tim Cook or other Apple execs wearing the headset.