| In the market for a new car? Elon Musk’s hoping that recent price cuts might turn you on to a Tesla.
The EV company has dropped the prices on Tesla models six times since the start of 2023, with the Model Y now available for less than the average car once tax credits are taken into account.
That’s helped Tesla drive demand, with first quarter deliveries up 36%. But first quarter earnings last week showed profits plummeting. Tesla’s stock dropped around 10% last week.
The billionaire might just be turning to his one remaining advantage in the EV business.
Mercedes-Benz has taken a lead on autonomous driving. And while Tesla’s been slow to release new models, rival carmakers have revealed flashier, more exciting EVs. But Tesla can cut prices and still deliver profits, something rival automakers struggle to do in their EV businesses.
While Tesla investors are worrying about profits, Musk’s rivals have their own reasons to be concerned, Stephen Beck, founder and managing partner of consultancy cg42, told Insider.
“I’m sure most competitors are going ‘oh, man, come on,'” Beck said. “This makes their road ahead a lot more difficult.”
Plus, Chinese automakers are giving US car companies a run for their money — which could force the likes of Ford and GM to make some hard decisions |