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— Matt Turner

On the agenda today:

• We’re seeing a tidal wave of overinflated job titles.
• There’s increasing unrest at the highest levels of Goldman Sachs.
• AI is about to destroy web search as we know it.
• There’s a deluge of crappy analysis from so-called Wall Street “experts.”

But first: Lara O’Reilly, our senior correspondent covering the advertising industry, looks ahead to the Super Bowl.

Today’s “Celebrity Bowl”

The Super Bowl is the annual tentpole event for the US ad industry, with advertisers splurging up to $7 million this year to secure 30 seconds of airtime.

The Big Game is usually a fairly good barometer of current culture, economy, and society. And this year, advertisers are … a little nervous.

It’s highly unlikely we’ll see many experimental spots like Coinbase’s floating QR code — not least because there aren’t any crypto advertisers this year. Instead, most advertisers are opting for tried-and-true techniques.

What does that mean in practice? Celebrities. Lots of them.

Serena Williams and Brian Cox are repping Michelob Ultra. PopCorners is reviving “Breaking Bad.” Snoop Dogg wants to sell you a pair of Skechers. Hellmann’s mayo has locked John Hamm and Brie Larson in a fridge, only for Pete Davidson to eat them. You get the picture.

My colleague Tyler Lauletta is predicting the Eagles will win Super Bowl LVII. Whatever the result, if last year’s Big Game was the “Crypto Bowl,” this year’s is the “Celebrity Bowl.”

THIS WEEK’S STORIES

A tidal wave of overinflated job titles

According to a new study, early-career job titles have changed drastically in the past few years. Tech roles include “lead” in the title three times more now — and the number of “junior” roles has been cut in half.

Why lofty job titles are everywhere you look

Read more:

• The millennial boss’ guide to managing Gen Z, based on 5 stereotypes of the younger generation

Unrest at the highest levels in Goldman Sachs

While it’s not clear how widespread this discontent is — Goldman has some 400 partners — some partners are already talking about who might replace CEO David Solomon if it comes to that.

Inside the drama at Goldman Sachs

Read more:

• Goldman Sachs insiders fear widespread departures. Why the sour mood inside the firm has some pinning the blame on CEO David Solomon.
• Inside Goldman Sachs’ annual partners meeting in Miami Beach — from the $1,500-a-night hotel rooms to the majestic oceanfront views

But these new chatbots aren’t actually intelligent. They lie. They don’t understand what they’re saying. They can only regurgitate things they’ve absorbed elsewhere. And sometimes, that stuff is wrong. Conversational answers generated automatically by chatbots may seem appealing, but they also make detecting misinformation and disinformation much more difficult.

How chatbots could obliterate a core element of human understanding

Read more:

• The inside story of how Microsoft caught up with Google on AI, and the unlikely executive who made it happen
• 7 ways to use ChatGPT at work to boost your productivity, make your job easier, and save a ton of time

It’s true that stocks haven’t done well over the past year. But since the onset of the pandemic, Dutta says there’s been a rise of alarmist analysts that rely on low-quality data to push people away from steady investments.

How Wall Street “experts” and scaremongers are costing investors money

Read more:

• The latest terrible news for the stock market: The economy is booming again

Startups — hot and cold, & more

• Amazon Studios insiders say creative confusion and tech bureaucracy could drive away talent.
• These are the 43 startups to bet your career on in 2023.
• “I settled the gas-stove debate with a $69.99 induction cooktop from Ikea.”
• Inside the tiny-home startup Boxabl: testy customers, an empty factory, and a sketchy tie.
• The once-hot pharmacy startup Medly is officially shutting down. Here’s what to know.
• A couple paid off their mortgage and are on track to be millionaires in their 30s. Here’s how.
• Tech CEOs screwed up — and laid-off employees are paying the price.
• Salesforce won’t allow rank-and-file workers to attend its annual “company kickoff.”
• The 13 top VC firms investing in artificial intelligence that you should know.

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This edition was curated by Matt Turner, and edited by Dave Smith and Lisa Ryan. Get in touch: insidertoday@insider.com.