|Companies are putting cute names on C-suite roles, but remember: your chief enthusiasm officer can still fire you.
Chief heart officer. Chief amazement officer. Chief empathy officer. Laugh if you want, but these are real titles at real companies.
Wacky C-suite titles are all the rage these days. Since the pandemic and the ensuing Great Resignation, companies are looking for new ways to appear attractive to prospective employees. And that means leaning into feelings-centric job titles. It’s basically telling people, “Come work for us, and we’ll take care of you.”
These companies are taking a page from the old Olive Garden playbook: “When you’re here, you’re family.” The problem with that? Families are permanent, but employment is not. And at the end of the day, despite the compassionate titles, these people are still running a business, and can still fire you.