Economics/Class Relations

The rise of the ‘workfluencer’

Nicholas Carlson November 10, 2022


Hello, Insiders! So it’s been a couple days, and I think we can safely say that the GOP underperformed versus expectations in the midterms. It may still win the Senate, and will almost certainly take the House — but barely. (Check out the latest updates here.)

This is a pretty surprising turn of events, given how bad the economy looks right now. Plus, the party not holding the White House usually does much better during midterms. GOP insiders are blaming Trump, and they say he should get out of the way in 2024 for someone like Florida governor Ron DeSantis, who won by a huge margin Tuesday.

I’d like to hear from the conservatives reading this newsletter. Do you agree with the GOP insiders who blame Trump? Do you think he should step aside? Let me know:

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The latest
  • Mark Zuckerberg’s giant middle finger to Wall Street backfired for Meta. More on that here.
  • Elon Musk ended remote working at Twitter, as per Bloomberg — and ordered staff back to the office for at least 40 hours a week.
The big story
Tyler Le/Insider


Everyone is suddenly getting vulnerable about their jobs on LinkedIn and TikTok.

Since the start of the pandemic, there’s been a shift in how (and where) people talk about work.


Stuck at home, without coworkers to complain to in the office kitchen, many workers have flooded TikTok and LinkedIn to rant, sob, and gossip about their careers — and have inadvertently created a new “online watercooler.” 


Across social media, creators share salaries and day-in-the-life vlogs about their jobs, and post about once-taboo issues like pay transparency and discrimination. Lawyers to entrepreneurs have parlayed this into new careers and lucrative side hustles — while others have gotten in trouble with their employers for oversharing about work.


Inside the rise of the “workfluencer.”

Top reads
Vicky Leta/Insider


  • Sam Bankman-Fried’s FTX went from $32 billion to a fire sale in 11 months. The implosion of crypto exchange FTX has led to a sharp reversal in SBF’s $15 billion crypto fortune. Go inside the spectacular nosedive.
  • A 34-year-old shares how she earns up to $42,000 in revenue a month on Amazon. With just $2,000 upfront, Shan Shan Fu built an e-commerce business selling tights and socks. She explains how she got started.
  • A millennial couple built a tiny home on an empty plot of land in Alentejo, Portugal. Pepe Romero and Eugenia Diaz — who had been traveling around Europe in a camper van they converted themselves — built the entire home by hand in just six months. Take a look.
  • A real estate investor says now is a “once in a lifetime opportunity, bigger than 2008.” Travis Hanson, an investor who owns 109 properties, shared five tips to take advantage of a coming 20% correction in the housing market. Read his advice here.
Today’s sound bite
Is this headline real or fake?: “TSA agents find gun inside raw chicken at Florida airport.”
Play along with The Refresh’s weekly game, Two Headlines and a Lie, and check out the full segment in today’s episode of The Refresh from Insider.
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Today’s team
Nicholas Carlson (@nichcarlson), Lisa Ryan (@lisarya), Hallam Bullock (@hallam_bullock), and Jordan Parker Erb (@jordanparkererb).
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