Culture Wars/Current Controversies

Aunt Jemima is changing its name—and Twitter users suggest Aunt Karen

By Bryan Rolli


Aunt Jemima, the syrup and pancake mix brand, will receive a new name and image. Parent company Quaker Oats acknowledged Wednesday that the brand’s “origins are based on a racial stereotype,” according to NBC News.

The change is long overdue, as the 130-year-old brand image originated from a minstrel show character, a racist stereotype of a Black woman. But the retooling of the Aunt Jemima brand raises a big question: What will Quaker Oats rename the beloved syrup?

Twitter users didn’t miss a beat in their response: Aunt Karen.


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