Aunt Jemima is changing its name—and Twitter users suggest Aunt Karen Reply

By Bryan Rolli


Aunt Jemima, the syrup and pancake mix brand, will receive a new name and image. Parent company Quaker Oats acknowledged Wednesday that the brand’s “origins are based on a racial stereotype,” according to NBC News.

The change is long overdue, as the 130-year-old brand image originated from a minstrel show character, a racist stereotype of a Black woman. But the retooling of the Aunt Jemima brand raises a big question: What will Quaker Oats rename the beloved syrup?

Twitter users didn’t miss a beat in their response: Aunt Karen.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s