Uncategorized

The Demographics of ATS Readers

From Quantcast.

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Demographics

Updated Jun 2010 • Delayed – Next: Sep 2011

icon_demo_gender.pngGender

male

60% Male
40% Female
Internet Average
Gender
icon_demo_age.pngAge

middle aged

4% 3-12
14% 13-17
30% 18-34
32% 35-49
21% 50+
Internet Average
Age
icon_demo_ethnicity.pngEthnicity

Asian

There are more Asian visitors here than average.

72% Cauc.
10% Afr. Am.
7% Asian
10% Hisp.
1% Other
Internet Average
Ethnicity
icon_demo_children.pngChildren in Household

no kids in household

67% No Kids 0-17
33% Has Kids 0-17
93% No Kids 0-2
7% Has Kids 0-2
81% No Kids 3-12
19% Has Kids 3-12
82% No Kids 13-17
18% Has Kids 13-17
Internet Average
Children in Household
icon_demo_income.pngHousehold Income

less affluent

This site attracts a less affluent audience.

27% $0-30k
23% $30-60k
27% $60-100k
23% $100k+
Internet Average
Household Income
icon_demo_education.pngEducation Level

College Graduates

There is a high index of College Graduates here.

39% No College
49% College
12% Grad. Sch.
Internet Average
Education Level

Categories: Uncategorized

5 replies »

  1. Cross reference those IPs that are male, 35 and up, Caucasian, make $60K +, and have at least a college degree and we’ll have a list of potential law enforcement readers 🙂

  2. What these demographics seem to indicate is that our typical readership is a young to middle aged white male, single or at least childless, with an above average level of education. That is not surprising given those are the demographics of anti-state movements generally.

    Other than that, our readers seem to “look like America” to a large degree. We’re only slightly heavy on the male end, with a 60-40 ratio. We’re pretty evenly spread among the poor, working class, middle class and upper middle class. The number of college educated readers is about twelve percentage points higher than the national average of persons with college degrees and the number of readers with advanced degrees is only very slightly higher than the national average. Regarding age, we’re spread out primarily and pretty widely among 20-50 year olds, with a slightly smaller number of readers among teenagers and the over 50 demographic.

    Regarding race and ethnicity, 72% of our readers are white compared to 68% of the U.S. population. Ten percent are black and ten percent Hispanic, which is only slightly lower than the national population figure of 13% for both of those ethnic groups. Our apparently higher than average number of Asian readers probably either stems from the higher than usual education rates among Asian-Americans or we may get a lot of readers from Islamic or other Asian countries due to our sympathetic coverage of Palestinian issues and criticisms of Israel and US aggression in the Middle East.

    The one area where we seem to depart from “normality” is the high rate of childlessness among our readers. That probably reflects the age, class, and education demographics of our readers to some degree.

  3. I think these numbers indicate that our “populist” angle is working fairly well. I’d be a bit concerned if these numbers were 85% white or male, or were dominated by a single age, class, or education demographic. But that doesn’t seem to be the case. Adjusting for the inevitable statistical skews that a site that deals with the subject matter this one does will produce among its readership, we otherwise seem to be reaching the demographic cross-sections we need to reach.

  4. Interesting.

    On gender and family size, they seem to be almost identical. If there’s a single variable that could account for the differences in age, income and education level or race, it might be that ATS gets a larger number of young, working to middle class whites that come here from links on “right-wing” sites or who are drawn in by the “rightist” dimension of the postings and dialogue here. If that’s what is going on, it likely means that we are better at bridging the gap between left-libertarianism/anarchism and the white working class than they are (which is one of the goals here).

    I agree the race issue is the most curious anomaly. If their readership on average has higher levels of education and income, it probably means our readership attracts a larger number of Asians due to our frequent emphasis on Middle East related issues. I don’t know that we necessarily attract fewer black readers, either. It may be that our greater ability to crossover to readers “from the right” increases the sum total of our white readership thereby making our overall statistics look whiter.

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