Media

Kara Swisher’s Front-Row Seat to How Tech Obliterated Media

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No one else has covered tech’s rise quite like Kara Swisher, who as a reporter at The Wall Street Journal and All Things Digital was sometimes so quick with the scoops that tech’s overlords suspected she had a bug in the room. She eventually helped found the conference now known as Code, a must-attend gathering of the tech elite, where she would regularly grill everyone from Mark Zuckerberg to Sergey Brin, as well as a successful string of podcasts, where her curiosity and sharp questioning have been applied to power players in and outside tech. This month, Swisher will publish Burn Book, a memoir that details her rise and her encounters with the likes of Elon Musk and Steve Jobs. Here, she takes a hard look at how those Silicon Valley machers she spent 30 years covering remade the very industry (media) where she cut her teeth. It’s a story few are in a better position to tell.

—Genevieve Smith, executive editor, New York   

Over Three Decades, Tech Obliterated Media My front-row seat to a slow-moving catastrophe.

Photo: Lisa Dickey
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