By Robert Stark
The concept of beauty throughout history has been a force for creation, inspiring mankind to reach the pinnacle of civilization. From men accomplishing great things to win over a lover, the beautiful female as a muse for the artist, religions building great temples and cathedrals to attract worshipers, kings and emperors building monuments to demonstrate their greatness, and businesses using aesthetics in architecture and advertisements to attract more consumers.
In today’s society aesthetics serves primarily as a force to manipulate people to keep them striving and conforming to the liberal capitalist system. Advertisements use aesthetics to create a vision of a product to consume; not just the product itself but an overall aesthetically pleasing scene involving beautiful women, luxurious furnishings, great architecture, natural scenery, and music to create the mood.
Aesthetics then become a mechanism to keep people enslaved to the system in hope that they can one day date or marry an attractive woman, buy aesthetically pleasing merchandise, vacation in aesthetically pleasing locals, and live in an aesthetically pleasing community.