| Hello, Insiders.
I’m James Dean, deputy executive editor for business in the UK, filling in for Nicholas Carlson as the US observes Presidents Day.
I’m old enough to have paid for a subscription to London’s Evening Standard before it dropped its cover price. Like many newspapers, the Standard was struggling to compete with free online news being delivered by the likes of Facebook and Google.
We’ve since gotten used to a world where we pay nothing (at least, in terms of money) for news and other ad-funded digital services. But Meta just said it’d start selling subscriptions offering various perks — and if that sounds similar to what Twitter just started doing, it’s because it is.
Big Tech is getting crushed by the decline and fragmentation of the digital ad market, and subscriptions offer stability. Do Meta’s and Twitter’s moves into subscriptions signal the dawn of a new era that’s a bit like the old one? Let us know what you think: insidertoday@insider.com.
— James Dean |