| Apple revealed its new Vision Pro mixed-reality headset last week, sparking amazement, groans, and memes.
Comparisons were instantly drawn with Meta’s Quest 3 headset. My boss Nicholas Carlson wrote that Apple kicked Meta’s butt. And the price of Apple’s headset, at $3,499, has been compared with the $500 cost of the Quest headset. Mark Zuckerberg himself has weighed in.
But comparisons between the Vision Pro and the Quest miss a pretty fundamental point, in my opinion. Apple and Meta’s headsets are built around different visions of the future.
Meta is a social-media company. Its headset is probably best used for gaming. The cost of the Quest gives it much more mass-market potential, increasing the likelihood that your friends might also have a Quest and that you can meet them in a metaverse. The price is also comparable with the Xbox Series X.
Apple is a hardware company. The Vision Pro is a new frontier in personal computing. Apple didn’t mention the metaverse once when it unveiled the headset, and barely mentioned gaming. Instead, the influential tech writer Ben Thompson sees the Vision Pro as “the future of the Mac.” The $3,500 price tag is close to the retail price of top-of-the-line MacBooks.
What do you think? Could you imagine yourself using the Vision Pro? Let us know at insidertoday@insider.com. |