| Happy Friday, Insiders! All week, I’ve been exploring the AI revolution, from how it could benefit you to how it could threaten you. And I’ve loved reading your replies — I’ll share them in tomorrow’s edition.
Up today: What AI means for web search. Right now, we type in keywords and get back a list of links, some of them ads. It’s not always the best. But it’s starting to look like AI might soon provide full conversational answers to our queries – instead of links. If that does happen, it’ll be tricky for Google, which depends so much on you occasionally clicking on those ads instead of “organic” results.
The threat to Google isn’t the only challenge ahead. As Insider’s Adam Rogers warned, this transformation could also accelerate the spread of disinformation. Because AI can lie to you. But now, let’s get started.
— Nicholas Carlson
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