| I joined Facebook with much enthusiasm back when they were only approving folks with a .edu email address. Before long, I was using the Mark Zuckerberg-created platform to upload a smattering of unedited photos from my digital camera, find out who was in my classes on campus, and “poke” old high school buddies.
Soon my account became a graveyard of photos, now hidden and viewable by “only me.” Instead of coming up with pithy and creative — if I do say so myself — statuses, I began doing things IRL instead.
I’m not alone: Sharing on social media has tapered off, Business Insider reported back in 2023, but consuming content hasn’t. Now social media platforms — Facebook, Instagram, TikTok, and others — are clamoring to get users to stay just a little while longer.
Instagram beat TikTok in downloads last year, mostly thanks to Threads and Reels. And now Facebook’s poke feature is back, and apparently a hit with Gen Z, a demographic that was waning on the platform.
It’s clear social media isn’t giving up without a fight — and right now, it seems we’re OK with that. |