| It’s not just Chris Rock who’s hurting. The Slap still stings across Hollywood, and Academy Awards organizers are working hard to make sure tonight’s ceremony sparkles, Insider’s Alison Brower writes.
After last year’s TV audience rebounded 58% from a 2021 nadir, Academy brass and ABC are hoping for another surge, thanks to nominations for popular films like “Top Gun: Maverick” and “Black Panther: Wakanda Forever” — though it’s the mind-bending indie “Everything Everywhere All at Once” that’s heavily favored for Best Picture.
But as the film industry reels from the decline of theatrical moviegoing, do these awards really matter? Hells, yeah. An Oscar is still a pinnacle achievement for filmmakers: There’s no better way to boost your profile (not to mention your quote).
And for the tech interlopers like Netflix and Amazon that have upended the industry over the past decade — including with their extravagant awards-campaign spending — a statuette says they’re part of the club. |