| The babies in the Snoo’s 2019 ads weren’t nearly happy enough. The tots had been photographed fast asleep, strapped into the $1,700 high-tech bassinets.
But Nina Montée Karp, a cofounder of Happiest Baby, the company behind the Snoo, wanted them to smile, two former employees said. So she told a marketing employee to digitally adjust the corners of the babies’ mouths upward and add a pink flush to their cheeks.
Some Happiest Baby employees say it was just one of many absurd demands they faced from Montée Karp and her husband and cofounder, Dr. Harvey Karp.
Karp and Montée Karp launched the Snoo in 2016 and have since been hailed as visionaries — the saviors of sleep.
But more than a dozen former Happiest Baby employees and one current one described the company as a celebrity-obsessed, gossip-fueled “surveillance state.” (A Happiest Baby representative said employees’ concerns about management were “factually incorrect.”) |