| Earlier this week, Microsoft CEO Satya Nadella showed off an updated Bing search engine to a room packed with journalists at the company’s headquarters just outside Seattle.
Nadella beamed and cracked jokes as he displayed the new Bing, which is powered by the hottest technology in the world right now: GPT, the so-called large language model developed by OpenAI.
Then the usually calm, thoughtful CEO declared war on Google.
“It’s a new day in Search,” Nadella said. “Rapid innovation is going to come. In fact, a race starts today.”
But how has Microsoft caught up with Google, a company that has maintained an unbreakable online search monopoly for 20 years? Well, a lot of it comes down to a little-known executive named Kevin Scott. |