| There’s something about LoveShackFancy that seems to inspire an all-consuming passion in its shoppers.
Rebecca Hessel Cohen founded the brand in 2013, and since then it has cemented its place as a must-have for prep schoolers and Southern sorority sisters. Its legion of fans track new clothing drops and flock to store openings with Swiftie-levels of devotion.
But senior reporter Anna Silman writes that, as the company grew from trunk shows in the Hamptons to a bona fide fashion empire, Cohen’s blind spots became glaring. While LoveShackFancy has recently made efforts to respond to criticisms around diversity, its old-school appeal to “unabashed femininity” still feels like a relic from a time before conversations about race, gender, class, and body positivity.
So the question remains: Can Cohen have her three-tiered cake and eat it too?
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