IT might be a formidable corporation with the power to induce flatulence in untold millions of people, but the Heinz Company really hasn’t learned its lesson. After being forced to withdraw a 2008 advertisement in which two men were shown kissing in a family setting, due to complaints from outraged heterosexuals, it eventually transpired that the same campaign had upset the homosexual lobby for daring to portray the men in such a controversial situation. Despite trying to pander to homosexuals, therefore, Heinz was subsequently accused of ‘homophobia’ and yet their latest advertising effort has also blown up in the company’s face.
Not content with upsetting the heteros and the homos, Heinz decided to venture into the contentious arena of race relations and show a black woman happily devouring one of their products at a multi-racial wedding. However, this transparent attempt to fit in with current trends in advertising soon landed them in more hot water. This time, Heinz was accused of racism for leaving a Black father out of the image. According to the firm’s detractors, they are ‘reinforcing racial stereotypes’ about absent fathers and this has led to another Heinz apology.
What this demonstrates, of course, is that the baying hounds of political correctness are not content with men sticking their tongues down one another’s throats in the kitchen while their children run off to eat their ‘Deli Mayo,’ or the fact that a Black woman is shown marrying a White man, in fact their beady little eyes are busily scrutinizing each and every image for signs of further transgressive behaviour that must also be eradicated. You would have to be a very angry and embittered person to spend your life analysing everything in so much detail and with that kind of mindset, but this is why contemporary societies have degenerated into atomised testing-grounds for mutual betrayal. As for our ever-vigilant enforcers of manufactured wrongdoing, give them an inch and they’ll take a yard.
